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As summer winds down in Milwaukee, there’s still plenty of opportunity for businesses to stand out. August is one of the busiest months in the city—packed with festivals, outdoor events, and peak foot traffic before the back-to-school season kicks in. Whether you're wrapping up a successful summer or trying to capture some late-season momentum, it's not too late to amplify your brand presence. At Amplify Graphics & Branding, we help local businesses make a lasting impact with bold, effective signage—from vehicle wraps to window graphics to halo-lit signs built for visibility and durability. Why Seasonal Branding Still Matters—Even at Summer's End August [...]

Optimize Your AEC Workflow with Efficient, High-Quality In-House Printing The ability to manage both digital and physical documents is critical to keeping your projects on track. As the demand for more flexible, hybrid workflows increases, many firms turn to in-house printing to bridge the gap between digital plans and tangible prints. An in-house printer can give you the flexibility you need to communicate project details any time in any way—whether it's producing large-scale blueprints or sharing digital files with clients in real time. Here’s how investing in wide-format printing equipment can boost efficiency and adaptability in hybrid AEC workflows. Seamless Integration of [...]

How Bringing Printing In-House Can Save Firms Time and Effort When every decision you make feels like it impacts the budget and timeline—and, ultimately, your profit—efficiency is critical. One of the ways firms can save money is by managing their printing processes. While many companies rely on external vendors for wide-format printing—such as poster, plans, and drawings—investing in your own in-house printer or upgrading an older model, can lead to higher efficiency and significant cost savings. Here’s how upgrading your printing equipment could help your firm keep more of its hard-earned revenue. Cut Costs on Outsourcing Fees Outsourcing wide-format printing is convenient, [...]

Transforming School Spaces Through Environmental Branding Images used in this post are from our branding project for Ripon College. Environmental branding in schools is more than just decorating a space—it's about shaping an environment that reflects the school’s identity, values, and culture while enhancing the overall learning experience. The physical space students occupy every day plays a significant role in their motivation, engagement, and sense of belonging. By thoughtfully integrating design elements like colors, logos, artwork, and messaging, schools can create an immersive atmosphere that inspires both students and staff. This form of branding strengthens the school's community, reinforces its mission, and leaves [...]

How Architectural Innovations Can Safeguard Against Threats from Glass Buildings The haunting thud of a bird striking glass is a sound we all know. It’s so common, in fact, that building collisions claim the lives of up to one billion birds each year in the U.S. alone. Birds represent far more than mere beauty; they are essential pollinators, controllers of pests, and stewards of ecosystems, fulfilling numerous roles vital to the health of our natural world. Yet, their populations are in decline. According to the State of the World’s Birds report, nearly half of all bird species globally are diminishing, with one in eight [...]

After the ceremonial ribbons have been cut and you've shifted your focus to the next endeavor, the lasting influence of your designs remain. Did you know that we spend majority of our lives indoors?  According to the Environmental Protection Agency (EPA), the average American spends 93% of their life indoors.  87% is spent inside buildings, and the other 6% is spent in automobiles.  That's means only 7% of your entire life is spent outdoors, or only one half of one day per week. Ouch, but it's the truth, so let's make sure we can benefit from it. After our collective period of COVID-19 lockdowns, [...]