Graphics Project at UW-Madison

If you’ve ever stepped foot on the University of Wisconsin campus in Madison, then you know that it’s a pretty special place. From the sprawling Bascom Hill to the iconic Monona terrace, the campus is decorated with a plethora of both natural and architectural elements designed to educate, inspire and proliferate one thing: “The Wisconsin Idea”. Silver, sleek and modern, the 1848 Building is one such example. Situated on old University Avenue, the four-story building has served as the home base of the UW Foundation since September 26, 1994. Recently, the Kenton Peters-designed building underwent a major remodel. Our team at Amplify Graphics & Branding [...]